These case studies have been provided by suppliers of predictive analytics software. To go to the full study click on the company name in the relevant entry.
| Category | Company | Technology | Description |
|---|---|---|---|
| eCommerce | Paypal | Rapid-i | Paypal used Rapid-i to analyse customer churn. This a very interesting and detailed analysis of the strategy Paypal used. |
| Financial Services | Veda | 11Ants Analytics | Veda is Australasia's leading provider of credit information and with a dominating market position saw development of existing customer business as a significant growth opportunity. They used 11Ants Next Best Offer solution to help achieve this. |
| Telecoms | 2degrees | 11Ants Analytics | 2degrees is a rapidly growing mobile telecoms company based in New Zealand. It has used 11Ants Customer Churn Analyser to help fuel its growth (3761% last year). |
| Telecoms | mobilkom | Rapid-i | mobilkom Austria used RapidMiner to optimise customer support by automatically pre-processing incoming emails. A short but useful review of the problem and solution. |
| Telecoms | Bell Canada | SAS | Bell Canada used SAS Enterprise Miner to perform customer segmentation. As a result they have reduced churn by pinpointing fraudulent customers and boosted customer relations. |
| Media | Trade Me | 11 Ants Analytics | Trade Me (part of Fairfax Media) is an ecommerce company in the same market as eBay. It used 11Ants Customer Response Analyser to significantly increase direct mail response rates. |
| Media | Frontline | SAS | Sales forecasting using SAS assisted order management for Frontline, the UK's biggest magazine distributor. After a year of tracking results, they were able to show increased product availability without associates waste costs. |
| Healthcare | Fisher and Paykel | 11Ants Analytics | Fisher and Paykel is a global manufacturer of healthcare products. This very interesting case study looks at the use of 11Ants to analyse patient breathing flow data. |
| Healthcare | Alcon Inc | SAS | Alcon Inc - the world's leading eye care company, uses SAS to calculate inventory and demand forecasts. This has saved over $600,000 a year. |
| Retail | French Retail Chain | KXEN | An in-depth paper from KXEN on a recommender system based on purchase data in a French retail chain. Very technical, but also very informative. |
| Retail | Steelcase | SAS | Steelcase uses SAS to improve sales profits. This case study shows how insight into customers' and distributors' needs help predict future sales, make savings of both money and time, as well as improved revenues. |
| Financial Services | Contra Costa Federal Credit Union | FICO | CCFCU used FICO Score to provide rank ordering of risk and delinquency rates. They also used FICO's expertise to validate the scoring models they used. |
| Financial Services | US Mortgage Lender and Servicer | FICO | This lender used predictive analytics to identify borrowers at risk. While prompted by the economic downturn the strategy is now being incorporated into long term planning. |
| Insurance | Guarantee Fund | IBM | Guarantee Fund operates in the motor insurance markets in Bulgaria. It used analytics to reduce the high 25% fraud rates, and pass on benefits to other drivers. |
| Financial Services | Equifax | IBM | Equifax provides information on companies and individuals globally. It developed sophisticated scoring models to account for risk and behaviour. |