Predictive analytics and big data are making their way into auto sales. automotiveMastermind uses predictive analytics and marketing automation technology to help dealers and manufacturers target the right customers with the right product. This has been adopted by Toyota and brands such as Audi, BMW, Honda, Mercedes-Benz and others. The automotiveMastermind press release is below:
Automotive dealers compete to target the right customer at the right time with the right offer and message. Dealers have always found ways to accomplish this, but have not had the power of behavior prediction to help. automotiveMastermind (aM) is the leading predictive analytics and marketing automation technology for dealerships and manufacturers – and it’s transforming the sales process. The technology will be on display at the 2017 National Automobile Dealers Association Convention (NADA), taking place Jan. 27–29 at the New Orleans Ernest N. Morial Convention Center. aM is exhibiting at booth 4655.
“Dealers cannot rely on price alone to drive sales – for the first time, they can use a more sophisticated technology to tell them who is ready to buy and why,” said Marco Schnabl, CEO and founder of aM. “Our unique approach is highly successful because we reveal the motivating factors that pertain to each prospective customer. The moment a dealership goes live with our technology is the moment they start to see significant success.”
The aM technology empowers sales teams with key insights and valuable information on its top prospects. Its proprietary algorithm crunches thousands of data points, combining DMS (dealer management system) information with Big Data – including social media, financial, product and customer lifecycle information, to calculate how likely a consumer is to purchase a new vehicle now. The complex data is distilled into one simple number, the Behavior Prediction Score® (BPS), which is a ranking from 0–100. The higher the score, the more likely the customer is to buy. aM takes this information one step further by layering on micro-targeted email and direct mail campaigns. The simple, intuitive nature of the technology speaks for itself.