Adobe Analytics provides a broad SaaS service to measure and monitor performance across multiple digital channels. The web based analytics tools offer a wide variety of reports, graphics and dashboards (an Excel plugin is also available for ad hoc analysis).
algorithms.io provide a web hosted service to collect data, generate classification models and score new data for mobile analytics. Code is added to web and portable device applications which stream data to the algorithms.io service, where it is captured and processed using random forest, support vector machine, K-Means, decision tree, logistic regression and neural network algorithms. The resulting model is then used to categorize new data. The results are passed back as a parsed data stream to power apps, or as reports and visualizations.
Artisan Mobile Experience Management SaaS platform allows mobile applications to be modified in real-time without the need to modify the actual application itself. The platform itself supports various reports and visuals, but also offers an optimize mode where changes can be tested.
Bango majors on application developers wanting to monetize applications through advertising. Analysis is available through various add-on services.
Capptain offers both analytics and mobile marketing services. The latter supports the creation of marketing activities which a geared toward particular customer segments.
ClickTale collects highly detailed information on customer interaction with a variety of tools to analyse data. It focuses specifically on which parts of a display users interacted with and heatmaps are used to display analysis.
comScore supports both analytics and media planning, and is widely used by telecoms operators.
Crittercism majors on the performance management of mobile apps, and provides a plethora of reports showing issues such as bugs, load times and app crashes.
Distimo is almost a competitive intelligence tool and aggregates data from most major app stores allowing developers to analyse data on competitor performance.
IBM will satisfy most digital analytics requirements and a number of acquisitions (Coremetrics, Tealeaf and Unica) mean that a large array of analytical tools are available.
Kontagent provides analytical tools specifically targeted at customer analysis. It provides three components:
- kSuite Mobile provides a variety of indicators for customer engagement, acquisition, engagement, conversion and retention. It also supports customer event tagging and analysis.
- kSuite Social facilitates greater web and viral presence and exploitation of social apps.
- kSuite Datamine provides a very fast, big data environment for data mining activities. Analysts use SQL syntax to construct queries used for tasks such as fraud and churn analysis.
Localytics supports real-time measurement and messaging with interfaces to other customer focused applications such as CRM and BI.