Predictive Sales Analytics

Sales is all about making decisions. Which are the best prospects to focus on? What is the best way to estimate sales for the current period? What is the next best move to make with a particular prospect? If a technology existed that helped improve the accuracy of these decisions…

There are various terms used for the predictive capability in applications – predictive analytics, AI and machine learning being the main ones. The essence of the approach is to look at historical data, learn from it, and apply it to new data. So if a particular customer profile has proved…