Highspot

There are various terms used for the predictive capability in applications – predictive analytics, AI and machine learning being the main ones. The essence of the approach is to look at historical data, learn from it, and apply it to new data. So if a particular customer profile has proved…

There are various terms used for the predictive capability in applications – predictive analytics, AI and machine learning being the main ones. The essence of the approach is to look at historical data, learn from it, and apply it to new data. So if a particular customer profile has proved…

Highspot has announced revolutionary new technology critical for accurate analytics in Sales Enablement solutions. Content Genomics™ tracks the DNA of content as it evolves across an organization and it is the first application of machine learning to marketing and sales content. Highspot was founded with the goal of solving the Sales…