The marketing analytics solutions listed below cover a broad range of options. From complete technology/infrastructure/consulting services such as those offered by IBM to specific analytics tools as offered by Rosella. It all depends on need.
| Product | Description | Verticals |
|---|---|---|
| Aprimo | Aprimo is part of Teradata (one of the best known big data platforms). Under its integrated marketing banner Aprimo offers support for multi channel campaign management, marketing analytics and data management, digital marketing, digital messaging, and marketing operations. | Applicable to most industries. |
| APT | APT claims to be the world's largest purely cloud based predictive analytics software company. Many large companies use APT to harness big data for measurement of pricing strategies, marketing, merchandising, operations and capital initiatives. | All industries, but with emphasis in banking, hotels, insurance, manufacturing, pharmaceuticals, retail and telecom. |
| IBM EMM | IBM Enterprise Marketing Management - supports cross-channel marketing optimization, marketing performance optimization, customer experience management, digital marketing optimization, and price, promotion and product mix optimization. Each of these areas is addressed by multiple offerings from IBM - if you are in a large organisation and you want to optimize or analyse your marketing in some way then IBM will have the solution to address it - at a price. | Most industries |
| Lattice Engines | Lattice Engines provides a nicely packaged solution for sales and marketing professionals. All the complexity is largely hidden with the main application, salesPrism, able to identify customers most likely to do business. Heavy duty predictive analytics technology is capable of using a broad range of inputs to add intelligence to sales and marketing activities. | Applicable to most industries, but used in high tech, financial services, media and retail sectors. |
| Rosella | Rosella provides an array of tools to address many sales and marketing analytics tasks including, basket analysis, credit scoring, customer profiling, and retention, market survey analysis, market segmentation, direct marketing and many other topics. | Applicable in most industries. |
| SAS | SAS Customer Intelligence is a complete suite of solutions to address most sales and marketing analytics needs. It covers campaign targeting, customer predictive analytics, customer lifetime value analysis, campaign management, channel management, social analytics - and so on. Of course it all comes at a price - but generally speaking you get what you pay for. | All industries. |
| SDL | SDL provides a suite of products and services to address most marketing analytics needs. This includes real-time targeting, customer analytics, multichannel delivery, social intelligence and campaign management. | Most industries including aerospace and defence, automotive, high tech, financial services, government, manufacturing and retail. |
| Viscovery | Viscovery provides a broad suite of data mining technologies with particular application to customer analytics. Self organising maps feature strongly for customer segmentation and data exploration. | Most industries. |