Aprimo is part of Teradata (one of the best known big data platforms). Under its integrated marketing banner Aprimo offers support for multi channel campaign management, marketing analytics and data management, digital marketing, digital messaging, and marketing operations.
APT claims to be the world’s largest purely cloud based predictive analytics software company. Many large companies use APT to harness big data for measurement of pricing strategies, marketing, merchandising, operations and capital initiatives.
DataXu is a Cloud based digital marketing platform, and can be run completely by DataXu, or by your organization. The service it offers is divided into two main activities:
- Customer Intelligence – This is implemented in the Data Management platform which pulls in data from real-time, historic, first and third party data sources. Visual discovery tools and analytics allow insights to be gleaned from massive amounts of data.
- Customer Engagement – facilitated through the Demand Side Platform allows marketers to determine which prospects to target, how they are targeted and how much should be paid to reach them.
IBM EMM IBM Enterprise Marketing Management – supports cross-channel marketing optimization, marketing performance optimization, customer experience management, digital marketing optimization, and price, promotion and product mix optimization. Each of these areas is addressed by multiple offerings from IBM – if you are in a large organisation and you want to optimize or analyse your marketing in some way then IBM will have the solution to address it – at a price.
Lattice Engines provides a nicely packaged solution for sales and marketing professionals. All the complexity is largely hidden with the main application, salesPrism, able to identify customers most likely to do business. Heavy duty predictive analytics technology is capable of using a broad range of inputs to add intelligence to sales and marketing activities.
Responsys is a cloud based digital marketing platform with several components. Campaign supports the creation, testing and execution of digital campaigns. Program supports the build of automated, multi-stage programs. Profile allows consumer profiles to be created. Content manages digital assets. Insight is an analysis and reporting environment, and API/Connect supports connection to a wide variety of data sources.
Rosella provides an array of tools to address many sales and marketing analytics tasks including, basket analysis, credit scoring, customer profiling, and retention, market survey analysis, market segmentation, direct marketing and many other topics.
SAS Customer Intelligence is a complete suite of solutions to address most sales and marketing analytics needs. It covers campaign targeting, customer predictive analytics, customer lifetime value analysis, campaign management, channel management, social analytics – and so on. Of course it all comes at a price – but generally speaking you get what you pay for.
SDL provides a suite of products and services to address most marketing analytics needs. This includes real-time targeting, customer analytics, multichannel delivery, social intelligence and campaign management.
Viscovery provides a broad suite of data mining technologies with particular application to customer analytics. Self organising maps feature strongly for customer segmentation and data exploration.